Consumers' reference behaviors are largely ignored in previous research on green product
design. This study investigates a green-product design problem in a two-echelon supply …

This study investigates a green-product pricing problem by taking into account consumer
environmental awareness (CEA) and non-green (regular) product reference. The pricing …

Because of the accelerated life cycle in technology and correspondingly rapid technological
saturation in markets, firms are not only accelerating the rate of technological innovation but …

In the renewable energy industry, technology development requires a large initial
investment by firms and takes a long time. Thus, protecting patents in this industry has …

Sales, product design, and engineering teams benefit immensely from better understanding
customer perspectives. How do customers combine a product's technical specifications (ie …

Despite a growing consensus that 3D printing technology has emerged as a revolutionary
driver of innovation in society and has grown exponentially as an innovation ecosystem, our …

This research investigates how up-and down-selling promotions affect customers' cross-
brand purchasing and churn behavior at a multi-brand retailer. We employ a hidden Markov …

This paper develops a dynamic model to study a firm's product and process innovation with
expected quality effects in a monopoly exhibiting network externality. The significant features …

Radical technological innovations have transformed competition in high–tech markets. One
result of innovation is technological convergence, whereby different technologies are …

Businesses often engage in quality improvement efforts to enhance their competitiveness in
the market and increase their product sales. However, in a low-carbon economy, it is crucial …