Marketing for wines is a determinant tool for several stakeholders within the wine sector, but
there are not many studies concerning the topic “wine marketing” and even fewer that take a …

Purpose Wine consumer behavior has long been a topic of discussion among scholars and
industry professionals aiming to understand the underlying predictors of key behavioral …

With the growth of internet technology, customers are sharing up their experiences. Hence,
these types of customer experiences are spreading rapidly as a source of online reviews …

Wine, a product steeped in tradition and history, is often challenging for consumers to
decipher due to its intricate characteristics. Appealing to non-wine connoisseurs to break …

Purpose The purpose of this paper is to attempt to outline the standard profile of the typical
wine consumer, by identifying some relevant features that can influence his/her purchasing …

Consumer behavior research embodies a research line dedicated to the analysis of
emotional factors that determine the purchasing intensions of wine consumers. Valle de …

This study proposes an approach for bridging the gap between B2B and B2C research by
showing how a method commonly used to understand consumer preferences–Discrete …

This study investigates how online store atmospherics (ie, social cues) affect consumer
purchase intentions of organic wine. A between-subject experiment with a quantitative …

Selama ini telah disadari bahwa penggunaan aplikasi online telah menjadi sarana dalam
pengambilan keputusan konsumen. Promosi melalui media sosial telah menjadi sarana …

This study investigated the perceptions and preferences of Australian wine consumers
towards different styles of sparkling wine, including French Champagne and Australian …