The Islamic banking system is gaining momentum. Many international conventional banks
have started to open branches which operate in accordance with the Islamic Shariah …

Establishes that, in Singapore, which has a minority of Muslims in its population, both
Muslims and non‐Muslims are generally unaware of the culture of Islamic banking. Also the …

In recent years financial institutions, marketingresearchers and public policy makers
haverecognised that behavioural analysis is vital forunderstanding bank customers. Most …

Purpose This study aims to investigate the behavioural intention and adoption of internet
banking (IB) among clients of local and foreign Islamic banks in Malaysia …

Islamic banking products and services are gaining popularity among non-Muslims across
the globe due to its wider product coverage and ability to traverse the global economic melt …

In view of the intense competition in the banking industry all overthe world, managers of both
commercial and public banks more and moreare applying marketing strategy techniques in …

Bangladesh has the third largest Muslim population in the world after Indonesia and
Pakistan. Higher demand of Islamic banking products and services requires existence of …

Purpose–Customer-centric banking envisions that banks should meet both tangible and
intangible satisfaction criteria of their customers. The purpose of this paper is to investigate …

Owing to increased competition resulting from a decade of deregulation in the Ghanaian
banking industry, the banks find themselves faced with the task of differentiating their …

Although there is a large volume of literature on internal marketing, there is limited empirical
evidence on its impact on the perception of service quality in developing nations. A literature …