Servitization describes the addition of services to manufacturers' core product offerings to
create additional customer value. This study aims to identify the key themes and research …

This article reviews and discusses how to compete with sustainability by reviewing the
literature about sustainability, business models, innovation, and networks. It is an …

The present study extends the discussion on product manufacturers' digital servitization
toward smart solutions by outlining and reviewing the existing literature on digital …

Abstract Service growth in product firms is one of the most active service research domains
and is open to a variety of conceptualizations. This article provides a critical inquiry into the …

OVERVIEW: The merging trends of digitalization and servitization harbor extensive and
largely unexplored potential for manufacturing firms. Digital systems can be linked with …

In this book, leading authorities on project organizing explore the growing deployment of
projects and other types of temporary organizations, with a focus on the challenges created …

The study analyzes the coping practices that emerge when a manufacturer of standardized
products and add-on services expands to provide customized solutions. Based on a …

Managing the customer experience has become a top priority for marketing managers and
researchers. Research on customer experience management (CEM) has traditionally …

Why do servitized firms fail? A risk-based explanation | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Why do …

Scholars, managers, and policy makers are increasingly interested in the potential of
servitization to enhance the innovation capabilities for manufacturing companies, among …