The Three Musketeers? The Roles of Authenticity, Justice, and Empathy in Consumer Responses to Brand-Issue Incongruence
S Karikari, MA Callow, X Zu - Journal of the Association for …, 2024 - journals.uchicago.edu
Today's brands must navigate the complexity of consumer expectations regarding their
involvement in social justice issues. Consumers can respond in considerably different ways …
involvement in social justice issues. Consumers can respond in considerably different ways …
Does consumer knowledge about sustainable-fashion impact intention-to-buy?
J Han, AG Woodside, E Ko - Asia Pacific Journal of Marketing and …, 2024 - emerald.com
Purpose This study proposes and empirically tests the hypothesis that most consumers differ
significantly in how accurately they express knowledge about what experts define as …
significantly in how accurately they express knowledge about what experts define as …
Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention
SC Son, SC Jeong, KH Kim - Journal of Global Scholars of …, 2024 - Taylor & Francis
Consumers wish to purchase eco-friendly products, but their perception of the environmental
friendliness of products and services can be influenced differently by organizational agility …
friendliness of products and services can be influenced differently by organizational agility …
Breaking the Spiral of Silence: Enhancing Marketing Education with DEI Certification for Greater Classroom and Societal Impact
AI Rynarzewska, L Nafees… - Marketing Education …, 2024 - Taylor & Francis
This study examines the impact of incorporating Diversity, Equity, and Inclusion (DEI)
certification programs into higher education marketing curricula on students' acceptance …
certification programs into higher education marketing curricula on students' acceptance …