Reinforcing customer journey through artificial intelligence: a review and research agenda

J Rana, L Gaur, G Singh, U Awan… - International Journal of …, 2022 - emerald.com
Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …

Adoption of artificial intelligence in banking services: an empirical analysis

M Rahman, TH Ming, TA Baigh… - International Journal of …, 2023 - emerald.com
Purpose This study aims to understand the importance and challenges of adopting artificial
intelligence (AI) in the banking industry in Malaysia and examine the factors that are …

The impact of artificial intelligence technology stimuli on smart customer experience and the moderating effect of technology readiness

J Gao, L Ren, Y Yang, D Zhang, L Li - International Journal of …, 2022 - emerald.com
Purpose This research clarifies the connotations and dimensions of artificial intelligence (AI)
technology stimulation and establishes a stimulus scale to explain the relationship between …

The effect of Covid-19 on digital banking explored under business model approach

AC Yıldırım, E Erdil - Qualitative Research in Financial Markets, 2024 - emerald.com
Purpose This study aims to understand the impacts of Covid-19 on the progression of
digitalization of banks in an emerging market. For this purpose, business model canvas …

Technology readiness, mobile payments and gender-a reflective-formative second order approach

JF Tavera-Mesías, A Van Klyton… - Behaviour & Information …, 2023 - Taylor & Francis
This study examines the formation of technology readiness among lower-income urban
consumers and its influence on the acceptance of mpayment apps for digital money. Using …

An empirical assessment of customer satisfaction of internet banking service quality–Hybrid model approach

S Kashyap, S Gupta, T Chugh - International Journal of Quality & …, 2024 - emerald.com
Purpose The present work has proposed and employed an innovative hybrid method based
on the combination of factor analysis and an artificial neural network (ANN) model to …

Investigating the Impact of resilience, responsiveness, and quality on customer loyalty of MSMEs: Empirical evidence

NA Saad, S Elgazzar, S Mlaker Kac - Sustainability, 2022 - mdpi.com
Due to the importance of the micro, small, and medium-sized enterprises (MSMEs) sector
and the negative implications of COVID-19, which resulted in decreasing resource …

Green supply chain: the impact of environmental knowledge on green purchasing intention

S Elbarky, S Elgamal, R Hamdi… - Supply Chain Forum: An …, 2023 - Taylor & Francis
ABSTRACT A growing number of consumers are becoming environmentally conscious in
their purchasing decisions, indicating their desire to protect the environment by emphasising …

Development of research agenda on demonetization based on bibliometric visualization

D Jain, MK Dash, KS Thakur - International Journal of Emerging …, 2022 - emerald.com
Purpose The purpose of present study is to identify influential aspects of published literature,
research streams and future research questions to set forth future research agenda based …

Neobank adoption: integrating the information systems effectiveness framework with the innovation resistance model

P Bhatnagr, A Rajesh, R Misra - Management Decision, 2024 - emerald.com
Purpose This study aims to integrate Delone and McLean's information system success
(DMISS) model with the innovation resistance model to evaluate the relationship between …