[HTML][HTML] The role of corporate social responsibility activities in employees' perception of brand reputation and brand equity
The sustainable development of enterprises, which has economic, commercial, ethical,
social, and environmental dimensions, is increasingly attracting attention. Focusing on the …
social, and environmental dimensions, is increasingly attracting attention. Focusing on the …
CSR authenticity and micro-foundations of business: a systematic review
Purpose The current market conditions are driving firms to plan, design and implement
corporate social responsibility (CSR) policies that are true to the firms' real sense, ie …
corporate social responsibility (CSR) policies that are true to the firms' real sense, ie …
The effect of corporate social responsibility on brand image and brand equity and its impact on consumer satisfaction
This paper aims to study the effect of corporate social responsibility (CSR) on brand image
and brand equity and its impact on consumer satisfaction. The study follows a quantitative …
and brand equity and its impact on consumer satisfaction. The study follows a quantitative …
Performance of E-banking and the mediating effect of customer satisfaction: a structural equation model approach
M Arshad Khan, HA Alhumoudi - Sustainability, 2022 - mdpi.com
Online payment is a trend that is gaining momentum globally. As a result of digitisation, the
advent of online banking has increasingly made its way into the modern marketplace …
advent of online banking has increasingly made its way into the modern marketplace …
Linking corporate social responsibility, consumer identification and purchasing intention
Apart from the broad oversight of a company's supply chain practices, more businesses are
recognizing the importance of corporate social responsibility (CSR) and its influence on …
recognizing the importance of corporate social responsibility (CSR) and its influence on …
Importance of social networking sites and determining its impact on brand image and online shopping: An empirical study
Social networking influencers are those who use images, videos, and other updates on
social media platforms to affect consumers' impressions of a company or product. The …
social media platforms to affect consumers' impressions of a company or product. The …
Online posting intention: do the social communication and brand equity of esports matter?
Purpose Social media's role in engaging participants in sports events, particularly during the
pandemic, is acknowledged. However, previous studies often utilized sports events for …
pandemic, is acknowledged. However, previous studies often utilized sports events for …
The Impact of Corporate Social Responsibility on Financial Performance and Brand Value
J Zhang, Z Liu - Sustainability, 2023 - mdpi.com
In recent years, there has been an increasing amount of theoretical research on corporate
social responsibility and its influence on practical activities. The impact of corporate social …
social responsibility and its influence on practical activities. The impact of corporate social …
Translating brand reputation into equity from the stakeholder's theory: an approach to value creation based on consumer's perception & interactions
O Adewole - International Journal of Corporate Social Responsibility, 2024 - Springer
This study is to examine the translation of a reputable brand into equity and how consumers'
perceptions can trigger value creation from commitment and pursuit of CSR by an …
perceptions can trigger value creation from commitment and pursuit of CSR by an …
Intraday Price Discovery between Spot and Futures Markets of NIFTY 50: An Empirical Study during the Times of COVID‐19
The current study investigates the intraday dynamics of futures and spot markets in India. By
analyzing one‐minute data of Nifty 50 and the associated futures index, the study finds that …
analyzing one‐minute data of Nifty 50 and the associated futures index, the study finds that …