Purpose The increasing number of banks in the Ghanaian banking industry has brought
about intense competition in the industry. The purpose of this paper is, therefore, to examine …

This paper explores the importance of customer in strategic marketing in the values of
customer satisfaction and loyalty. The role of customer for organizations in the 21st century …

The current study aimed at examining the influence of service quality (internet service
quality) on customer loyalty through the mediating effect of customer satisfaction. Through …

Generally, the current scenario in the hyperactive corporate world, and specifically in the
telecom sector, renders companies to compete concurrently on two fronts: Expansion of their …

The purpose of this study was to identify the effect of brand experience and service quality
on intention to revisit with satisfaction as a mediating variable in the marine tourism in …

Customer plays an important role for business as a profit generator, core of business
strategy and brand ambassador of the business. Due to the important role played by …

Customer loyalty has gained foremost attention among the practitioners and the academic
researchers because of its proximity to organizational growth, profit and survival. Based on …

Past research indicates that there is serious connection between trust and customer
satisfaction. The study is outlined by the fact that trust and customer satisfaction give impact …

Purpose–The primary purpose of this study is to investigate the factors which influence
customer satisfaction and customer loyalty in telecommunication services. Customer …

Business exist because of customer. Organization that customer oriented will put high
priority to meet customer needs and wants. That is why, organization served customer as the …