The price of a threat: How social identity threat influences price sensitivity
João is a reliable worker in a low-pay but quite stable job. Nonetheless, João is black,
uneducated, and lives in a favela. No wonder he is highly sensitive to cues that threaten one …
uneducated, and lives in a favela. No wonder he is highly sensitive to cues that threaten one …
[PDF][PDF] THE IMPACT OF BRANDING ON BEHAVIOURAL INTENTION TO STUDY AT A TVET COLLEGE: A SOUTH AFRICAN GRADE 12 LEARNER PERSPECTIVE
S Dlamini - 2020 - wiredspace.wits.ac.za
Purpose–Building a brand with a strong consumer brand knowledge structure (BKS)(ie
brand awareness and brand image) is what drives consumers' positive response to the …
brand awareness and brand image) is what drives consumers' positive response to the …
[PDF][PDF] Frank G. Cabano, Ph. D.
SC Laude - Cell - hb2504.utep.edu
Mirjam Tuk Page 1 Frank G. Cabano, Ph.D. Curriculum Vitae – October 2023 University of
Texas at El Paso (UTEP) Cell: (813) 433-4287 Woody L. Hunt College of Business Office: (915) …
Texas at El Paso (UTEP) Cell: (813) 433-4287 Woody L. Hunt College of Business Office: (915) …
[PDF][PDF] The price of a threat: how social identity threat influences price sensitivity
JR Jacob Filho - 2018 - repositorio.fgv.br
Traditional economic theory suggests that poor consumers are consistently more price
sensitive than their wealthier counterparts. Recent research, however, indicates that various …
sensitive than their wealthier counterparts. Recent research, however, indicates that various …