The needs of people with disabilities have been largely overlooked in the marketplace and
in the development and promotion of products and services. As the marketing system has …

Background Digital technologies are important touchpoints to stimulate marketing
audiences. In the field of social marketing, digital marketing is considered important, but has …

Psychosocial theories that are often used to inform health promotion interventions for groups
with reduced agency are not successful in bringing desirable changes. Critical social …

Purpose This study aims to determine the perception and attitude of consumers toward the
presence of cybernetic avatars (CAs) as part of a social inclusion initiative …

The objective of this study was to develop a systematic literature review (SLR) on value co-
creation and social marketing and propose an agenda for future research. We searched for …

Purpose This study aims to investigate which factors are associated with the willingness of
employers to hire people with disability from the perspective of disability employment service …

Healthcare as a dynamic and complex industry requires marketing to achieve business
goals and improve the well-being of society. Transformations in the environment, increased …

In the dynamic landscape of marketing theory and practice, the discourse on diversity has
gained significant traction, advocating for the recognition and representation of various …

E-hailing services, such as Grab, has become increasingly prevalent in recent years.
However, little is known about the participation of individuals with physical disabilities in this …

This Dissertation Project aims to illustrate how advertising can be used as a tool to break
down disability-related stereotypes and promote a more inclusive culture. In the first chapter …