This paper assesses potential for reduction in electricity consumption in response to
demarketing strategy, and moderating effects of key consumer characteristics …

The purpose of this research is to investigate the effectiveness of Digital Content Marketing
(DCM) on a Mixed Reality (MR) training platform environment with the consideration of …

The growing power of the Internet has transformed the world into a small virtual place,
thereby removing the geographical barriers of the world. The supremacy of the Internet has …

This study aims to examine the role of services marketing mix 7p's on achieving competitive
advantagesfrom perspectives of a number of teaching staffin the Paitaxt technical institute in …

Teknolojinin gelişmesi, sanayileşme, eğitim düzeyinin, ekonomik ve sosyal refahın artması
insanların gıdalara ve sağlıklı beslenmeye olan ilgisini arttırmıştır. Ancak doğru ve yeterli …

The study focuses on developing a mobile government (MG) adoption framework with a key
consideration on social media (SM) influence. As social media is now becoming a prominent …

This chapter focuses on understanding the general practices and some applications of
social mediaresearch in the food and beverage domain. The first part of the chapter is …

Health is regarded as one of the global challenges for mankind. Healthcare is a complex
system that covers processes of diagnosis, treatment, and prevention of diseases. It …

Kenya features a high financial services availability and accessibility. However, the usage of
those services is low and remains a challenge for the full-service banks who are the …

The media role is to protect and educate the general public with accurate information
against misleading practices experienced from the manufacturers and marketers of …