Despite increasing importance of international marketing for firms to survive and continue to
prosper as well as increase their profitability in a rapidly changing environment, researchers …

Purpose–The purpose of this paper is to explore the culture dimensions of young Latvians
and Lithuanians in accordance with Geert Hofstede's indices. These culture characteristics …

Purpose–The purpose of this study is to analyze how adaptation/standardization, trust and
network development are achieved when marketing services in a culturally distant country …

The COVID-19 pandemic has altered the way business is conducted. The widespread
closure of commercial organizations presents opportunities to reset the way business …

The purpose of this paper is to present a conceptual framework of satisfaction with export
performance. Exporting as an internationalization strategy is becoming more and more …

The aim of this paper is to discuss existing consumption culture approaches and to analyse
various consumption patterns determined by national, ethnic and religious differences. The …

Purpose: This study aims to examine the effect of marketing mix (products, pries, distribution
channels, promotions) and market orientation on competitive advantage of franchising …

The aim of this paper is to investigate, in one emerging Arab economy (Libya), the strategic
and tactical choices of MNE (multinational enterprise) domestic appliance brands and, also …

In this chapter, our attention turns to the in-programme experiences of the business
doctorate. We consider the idea of doctoral training in more depth. Specifically, we look at …

Abstract [eng] The board of directors plays a pivotal role in firm governance, endorsing
strategic choices, coordinating operations, ensuring regulatory compliance, and furnishing …