Standardization and adaptation of international marketing mix activities: A case study
Despite increasing importance of international marketing for firms to survive and continue to
prosper as well as increase their profitability in a rapidly changing environment, researchers …
prosper as well as increase their profitability in a rapidly changing environment, researchers …
Cultural dimensions in business life: Hofstede's indices for Latvia and Lithuania
M Huettinger - Baltic Journal of Management, 2008 - emerald.com
Purpose–The purpose of this paper is to explore the culture dimensions of young Latvians
and Lithuanians in accordance with Geert Hofstede's indices. These culture characteristics …
and Lithuanians in accordance with Geert Hofstede's indices. These culture characteristics …
Services marketing in a cross‐cultural environment: the case of Egypt
AS Hyder, M Fregidou‐Malama - Journal of Services Marketing, 2009 - emerald.com
Purpose–The purpose of this study is to analyze how adaptation/standardization, trust and
network development are achieved when marketing services in a culturally distant country …
network development are achieved when marketing services in a culturally distant country …
Sustainability of global and international business operations during the adversity and hardship
The COVID-19 pandemic has altered the way business is conducted. The widespread
closure of commercial organizations presents opportunities to reset the way business …
closure of commercial organizations presents opportunities to reset the way business …
[PDF][PDF] The Role of marketing standardization/adaptation strategies on managers' satisfaction with export performance: Proposal of a conceptual framework
The purpose of this paper is to present a conceptual framework of satisfaction with export
performance. Exporting as an internationalization strategy is becoming more and more …
performance. Exporting as an internationalization strategy is becoming more and more …
[PDF][PDF] Consumption culture in the presence of globalisation: the influence of religion, nation and ethnicity on consumption patterns
J Ruževičius, R Ruževičiūtė - Ekonomika, 2011 - zurnalai.vu.lt
The aim of this paper is to discuss existing consumption culture approaches and to analyse
various consumption patterns determined by national, ethnic and religious differences. The …
various consumption patterns determined by national, ethnic and religious differences. The …
Pengaruh bauran pemasaran dan orientasi pasar terhadap keunggulan bersaing pada usaha waralaba di Kabupaten Oku
Purpose: This study aims to examine the effect of marketing mix (products, pries, distribution
channels, promotions) and market orientation on competitive advantage of franchising …
channels, promotions) and market orientation on competitive advantage of franchising …
Doing business in Libya: Assessing the nature and effectiveness of international marketing programs in an evolving economy
I Busnaina, T Woodall - International Business Review, 2015 - Elsevier
The aim of this paper is to investigate, in one emerging Arab economy (Libya), the strategic
and tactical choices of MNE (multinational enterprise) domestic appliance brands and, also …
and tactical choices of MNE (multinational enterprise) domestic appliance brands and, also …
The Business School Doctoral Experience
In this chapter, our attention turns to the in-programme experiences of the business
doctorate. We consider the idea of doctoral training in more depth. Specifically, we look at …
doctorate. We consider the idea of doctoral training in more depth. Specifically, we look at …
Characteristics of the boards of directors at firms listed on Nasdaq Baltic
D Voveris, J Savickė, G Drūteikienė - Problems and perspectives …, 2023 - epublications.vu.lt
Abstract [eng] The board of directors plays a pivotal role in firm governance, endorsing
strategic choices, coordinating operations, ensuring regulatory compliance, and furnishing …
strategic choices, coordinating operations, ensuring regulatory compliance, and furnishing …