Despite 40 years of debate on international marketing strategy standardization vs
adaptation, extant empirical research is too fragmented to yield clear insights. Based on an …

Increased globalization of trade has led a growing number of firms to search beyond their
traditional domestic markets and focus on high-growth export markets not only to expand but …

This study focuses on the relevance of different types of innovation for firms' export
performance. Despite ample research on the innovation–performance relationship, previous …

Purpose Building on the resource-based view (RBV), this study examines the differential
roles of internal and external social capital (SC) in enhancing the marketing innovation (MI) …

We investigate born-global firms as early adopters of internationalization–that is, companies
that expand into foreign markets and exhibit international business prowess and superior …

The relationship between marketing strategy and performance has been well documented in
the domestic marketing context. However, empirical work in the context of export marketing …

Product innovation is an important research topic that has stimulated significant interest
among management scholars and practitioners. Leadership has been suggested to be a …

Identifying the marketing strategy elements that influence export performance has been the
subject of sizeable empirical research. However, the findings reported in the literature are …

This study investigates an under-researched topic: the relationships between capabilities,
resources, and international performance among entrepreneurial firms in an emerging …

Despite the strong interest in global marketing, there is no consensus in the literature about
what constitutes a global marketing strategy and whether it affects a firm's global market …