Still a lily-white field of women: The state of workforce diversity in public relations practice and research

J Vardeman-Winter, KR Place - Public Relations Review, 2017 - Elsevier
The state of women's research in public relations is strong. However, different women's
stories—as well as men's stories who are not part of the standard White, heterosexual …

[PDF][PDF] Bridging the divide: A multidisciplinary analysis of diversity research and the implications for public relations

DE Mundy - Research Journal of the Institute for Public Relations, 2016 - instituteforpr.org
Bridging the divide: A multidisciplinary analysis of diversity research and the implications for
public relations Page 1 Research Journal of the Institute for Public Relations Vol. 3, No. 1 (August …

[PDF][PDF] Racial and gender-based differences in the collegiate development of public relations majors: Implications for underrepresented recruitment and retention

KA Brown, D Waymer, Z Zhou - Journal of Public …, 2019 - journalofpreducation.com
The current study contributes to the public relations scholarly literature that addresses issues
related to the diversity pipeline into the public relations profession. Specifically, the authors …

[图书][B] The future of feminism in public relations and strategic communication: A socio-ecological model of influences

L Aldoory, EL Toth - 2021 - books.google.com
Aldoory and Toth present a socio-ecological model for understanding and building a
feminist future public relations. This approach acknowledges previous gaps in scholarship …

The role of new public relations practitioners as social media experts

N Lee, BL Sha, D Dozier, P Sargent - Public Relations Review, 2015 - Elsevier
Social media is a prevalent part of public relations practice. Research and observation
suggest young practitioners are often the ones performing social media tasks. Guided by …

Gender effect in Russian public relations: A perfect storm of obstacles for women

E Erzikova, BK Berger - Women's Studies International Forum, 2016 - Elsevier
This study uses a model of excellent public relations leadership to examine gender
differences in perceptions of professional leadership among Russian public relations …

Different lenses: Women's feminist and postfeminist perspectives in Public Relations

L Yeomans, F Gondim Mariutti - Revista Internacional …, 2016 - eprints.leedsbeckett.ac.uk
Gender inequalities in public relations (PR) persist. Industry research within the UK reveals
a gender pay-gap, which shows significant disparities in pay between men and women …

A theory of integrated gendered work evaluation (IGWE): A gender analysis of the unequal race for leadership through work evaluation of satisfaction and stress in …

A Moreno, C Fuentes Lara, R Tench - Journal of Public Relations …, 2021 - Taylor & Francis
This paper proposes the theory of integrated gendered work evaluation in public relations
(IGWE). It holds that gender inequalities in the workplace are intrinsically linked to work …

Strengthening Identity: The Impact of Upward Social Comparisons on the Leadership of Women CCOs

B Murphy - Journal of Public Relations Research, 2024 - Taylor & Francis
Adopting social comparison theory (SCT), this study explores how upward social
comparisons to equivalent or higher-ranked leaders influences the leadership styles of …

Feminisierung des Berufsfeldes Public Relations

R Fröhlich - Handbuch der Public Relations: Wissenschaftliche …, 2023 - Springer
Zusammenfassung Das Thema ‚Feminisierung der PR 'ist vielfältig und komplex und kann in
einem Kapitel wie dem hier vorliegenden nicht in all seinen Facetten umfassend und …