Propaganda política pagada: Exploring us political facebook ads en español
In 2021, the US Hispanic population totaled 62.5 million people, 68% of whom spoke
Spanish in their homes. To date, it is unclear which political advertisers address this …
Spanish in their homes. To date, it is unclear which political advertisers address this …
Platform convergence or divergence? Comparing political ad content across digital and social media platforms
When it comes to the study of the messaging of online political campaigns, theory suggests
that platform divergence should be common, but much research finds considerable …
that platform divergence should be common, but much research finds considerable …
Invisible transparency: How different types of ad disclaimers on Facebook affect whether and how digital political advertising is perceived
One central measure set out in the regulation of digital political advertising (DPA)
concentrates on transparency disclaimers to make users aware that the respective content …
concentrates on transparency disclaimers to make users aware that the respective content …
Who Does (n't) Target You? Mapping the Worldwide Usage of Online Political Microtargeting
Political campaigns are increasingly investing in targeted advertising on social media
platforms to reach voters. Despite critical implications for citizens and elections, little is …
platforms to reach voters. Despite critical implications for citizens and elections, little is …
A consistent picture? Issue‐based campaigning on Facebook during the 2021 German federal election campaign
In times of declining party identification, political parties need to persuade and mobilize their
voters from election to election. Setting topics in such a way that voters are convinced to cast …
voters from election to election. Setting topics in such a way that voters are convinced to cast …
Auditing targeted political advertising on social media during the 2021 German election
Political advertising on social media has become a central element in election campaigns.
However, granular information about political advertising on social media was previously …
However, granular information about political advertising on social media was previously …
Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland
The purpose of this study is to increase the understanding of two extreme brand
relationships, namely brand love and brand hate, and their interrelatedness. This qualitative …
relationships, namely brand love and brand hate, and their interrelatedness. This qualitative …
Systematic discrepancies in the delivery of political ads on Facebook and Instagram
Political advertising on social media has become a central element in election campaigns.
However, granular information about political advertising on social media was previously …
However, granular information about political advertising on social media was previously …
Trusting tech firms' big data for political microtargeting? A qualitative analysis of parties' communication managers risk and trust perceptions
N Löffler - Journal of Information Technology & Politics, 2023 - Taylor & Francis
Parties use political microtargeting (PMT) to address voter subsegments individually. Due to
limited resources and legal restrictions, parties often rely on Meta's platforms and advertising …
limited resources and legal restrictions, parties often rely on Meta's platforms and advertising …
Evolution of Brazilian democracy: unveiling election dynamics in political issues, negativity, and acclaim
I Gonçalves, MF de-Lima-Santos… - Politics and …, 2024 - researchers.mq.edu.au
In recent years, Brazil, as the world's fourth-largest democracy, witnessed the dominance of
polarized and symbolically charged electoral campaigns on social media, culminating in the …
polarized and symbolically charged electoral campaigns on social media, culminating in the …