Modelling of consumer challenges and marketing strategies during crisis
Purpose Marketing is all about understanding your consumers and giving them what they
want. However, this process becomes more complicated in times of economic crisis and …
want. However, this process becomes more complicated in times of economic crisis and …
A Systematic Literature Review of Quasi-Experimental Studies on Consumer Behavior in the Sustainability Domain
Y Mahajan - Mahajan, Y., Kaul, N., & Sharma, S.(2023). A …, 2023 - papers.ssrn.com
Purpose: This study aimed to examine the literature on consumer behavior quasi-
experiments in the sustainability domain and offer insights into how quasi-experiments are …
experiments in the sustainability domain and offer insights into how quasi-experiments are …
Government's Role in Creating a Start-Up Ecosystem: The Indian Youth's Perception
SK Khatik, G Shrivastava - Prabandhan …, 2023 - indianjournalofmanagement.com
Purpose: The purpose of this research was to investigate the perception of Indian youth
regarding the start-up environment in India. The study aimed to identify the factors …
regarding the start-up environment in India. The study aimed to identify the factors …
[PDF][PDF] A Gender-Based Comparative Evaluation of O2O Food Delivery Characteristics: A Requirements Prioritization Approach
This article intended to assess enablers and deterrents to online-to-offline (O2O) food
delivery (OFD) use from users' and nonusers' perspectives at the sub-dimension level. The …
delivery (OFD) use from users' and nonusers' perspectives at the sub-dimension level. The …