Research background: Due to the rapid spread of the COVID-19 virus and its pernicious
effects on the economy, a great change can be observed in consumer attitudes towards …

This paper is focused on perceiving the logistic services as the competition advantage in
frame of the ecommerce. Customers consider their purchases in its complexity and all the …

Eating food is one of the most important needs of every person, so their safety and quality
should be crucial for everyone. People expect, that food they eat is hygienically and health …

With the technological progress of human society, the digital lifestyle of consumers is also
growing. The growth of digital lifestyle contributes to the emergence of a new perspective on …

The purpose of this article is to evaluate attitudes and preferences of consumers in the
Czech Republic in relation to quality perception of domestic and foreign brands. Results …

Innovation drives the expansion of economies in a global dimension. This is also the reason
why contemporary researches indicates the trend of incorporation of the innovation to the …

This article deals with the perception of domestic brands by consumers in the Czech
Republic and Slovakia. It aims to present the results of research focused on the attitude …

Udział zagranicznej żywności na słowackim rynku wzrósł o ok. 20% w ciągu ostatnich 5 lat.
W większości przypadków żywność pochodzi z Polski, Czech, Węgier, Austrii i innych krajów …

One the most important goals of any business are to achieve customer satisfaction. The
effect of internal and external features of Kurdish strawberries on customer satisfaction was …

Nowadays, when marketing and branding change, companies are trying to find new ways to
evaluate the effectiveness of their marketing activities as they impact on current and future …