In a global marketplace, customers are often unaware of the exact sources of the products
they purchase and consume. To address this lack of awareness, blockchain technology can …

The purpose of this paper is to examine the influence of product knowledge, both subjective
and objective, on the relative importance of four extrinsic product attributes of wine, namely …

Purpose The purpose of this study is to critically review consumer knowledge in marketing
and propose a future research agenda. Despite the many works that have examined this …

Many areas throughout the world are reliant on tourism in its role as a job provider and for
stimulating the local economy monetarily. When natural disasters strike, negative …

Purpose–This paper aims to determine whether exploratory wine purchasing behaviour is
affected by consumers' objective and subjective wine knowledge. Design/methodology …

Abstract A Wine Neophobia Scale (WNS) was created from The Food Neophobia Scale
(FNS) modified by substituting the word 'food'with 'wine'and discarding one item …

Wine is a heterogeneous, information-rich offering, with a plethora of brands in the market.
Knowledge of wines amidst such diversity understandably varies. In addition, some offer …

Abstract In South Africa, Karoo Lamb is a prestigious product associated with free range
production. This study examined the influence of subjective and objective Karoo Lamb …

Evaluation of wine quality before tasting requires more than simple access to information; it
demands the knowledge and the experience to interpret the information provided. This …

Purpose Consumer knowledge has been one of the most studied variables in marketing due
to its strong influence on consumer behaviour. Knowledge level has traditionally been …