The purpose of this article is to expand knowledge about the gratification obtained from
women's magazines using the Uses and Gratifications Theory and the Expectation …

A contextual reading of Proverbs 31: 10–31 indicates that the periscope was and is still
being used to judge women and their conduct, not only personally but also professionally …

The feminization of alcohol use disorder (AUD) puts forward unique circumstances under
which women's lived-experience with problem drinking unfolds. Seeing that alcohol use …

The paper examines female portrayals in South African television commercials, with a focus
on roles and race. Advertising portrayals are generally considered reflective of the gender …

ABSTRACT Within Die Huisvrou, a South African magazine that claims to be one of the first
periodicals for Afrikaans women, lie a myriad of curious recipes, nutritional tips and …

Le marketing a considérablement évolué, notamment dans la prise en compte du genre.
Depuis les années 1960, la segmentation par sexe était courante, mais le concept de …

This dissertation critically analyses contemporary representations of South African coloured
self-styling that are located online. Social networking sites and online magazine-like media …

Alcoholic beverage marketing communication has been observed to be highly, and
stereotypically gendered. However, there is a common misconception that men and women …

Media representations of masculinity have become increasingly popular in recent academic
analysis, but few have considered the medium of comic books. Through the lens of …