Owing to the unprecedented advancements in digital technologies adopted for use in
marketing tourism, their use in tourism is expected only to gain momentum. The purpose of …

Seeking to understand how involvement with social media influences travel experiences, the
current investigation explores the reasoning and social justifications of tourists' engagement …

Drawing on social exchange theory and the service-dominant logic framework this paper
explores the association between value co-creation and the willingness to engage in …

Color plays a critical role in recognizing tourist experiences and influencing their emotions.
By classifying tourism photos on Instagram using machine learning, this study uncovers the …

The sense of tourism encapsulation/decapsulation is increasingly determined by the level
and type of connectivity enabled by advanced Information Communication Technology …

Referring to the value-attitude-behaviour model, perceived pluralistic values may be abstract
cognition that influences postmodern tourists to continue to visit renovated heritage sites …

The advent of deepfake videos, a new form of media manipulation, took the world by storm.
Malicious use of this technology for fraud, misrepresentation, and abuse created more perils …

Tourism experiences, memories thereof, and their consequences tend to be analysed
separately, often focusing on the individual's perspective. This paper introduces …

Purpose This study aims to adopt the unified theory of acceptance and use of technology
(UTAUT) model to assess travel purchase intentions in Fiji and Solomon Islands. The …

This research investigates the determinants of the attractiveness of urban tourism in two
recognized tourist and heritage cities, Québec City and Bordeaux. In an analysis based on a …