The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …

Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has
focused on organisational context. However, the recent upsurge of technology use amongst …

Using the technology acceptance model and diffusion of innovations theory, this study
evaluated the intention of consumers to use chatbots on smartphones for shopping. Chatbot …

Advances in information and communication technologies (ICT) have led to the revolution in
retail industry through integrating multiple available channels to enhance seamless …

Live e-commerce shopping has attracted widespread attention in the global market, and
China is the markets with the most active users. Despite the exponential growth of live e …

Digital assistant is a recent advancement benefited through data-driven innovation. Though
digital assistants have become an integral member of user conversations, but there is no …

This study investigates how technology acceptance model (TAM) factors and social factors
determine customer purchase intention. Although previous studies on mobile apps have …

While many retailers have turned to omnichannel retailing to remain competitive, engaging
customers across channels has become one of the biggest challenges they face. Drawing …

In this study, the authors analyse the influence of specific combinations of online and
physical channels (webrooming and showrooming) on the customer experience …

Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …