In our daily lives, we are constantly exposed to many stimuli, some of which influence our
behavior without full awareness. One of these stimuli is color. In particular, our purchasing …

The main objective of this study is to understand the impacts of retail greenery and
correlated color temperature in biophilic design on consumers' emotions, perceptions …

ABSTRACT A novel approach was used to evaluate the impact of retail store layouts on
consumer responses, by triangulating subjective feedback, behavioural data and …

The physical evidence is influential on the consumer's attitude, quality perception, and
purchasing behavior. The service atmosphere within the physical evidence scope is an …

This chapter explains the role and potential of colour and lighting as two important elements
of the service atmosphere in tourism and hospitality service encounters. The chapter first …

Customers' waiting time is one of the most important determinants of service quality
perceptions and their overall satisfaction with a particular service. This study aims to …

Over the past half-century, museums have evolved from being predominantly cultural
repositories to playing an important social role as venues for educational leisure …

As the concept of large retail stores gains ground in India, the practice of Visual
Merchandising as a critical form of product and retail marketing is growing exponentially …

The light emitting diodes (LEDs) with high light quality were investigated to enhance the
color appearance of the illuminated objects and increase the white light perception of the …

This study aimed to systematically analyse the differences in emotions evoked by the same
colour, depending on whether it is an object or light colour. To this end, an assessment was …