In the goods industry, the product is considered the primary brand with various attributes.
However, in the case of the services industry, the company itself is a primary brand. This …

The purpose of this study is to understand the interrelationships among employees'
satisfaction and customer's satisfaction and loyalty in a family restaurant. The study was …

Internal equity in customer relationship management is ignored by companies in Burkina
Faso, which causes a reduction in terms of profitability. Equity and ethical practices in …

Digital banking is at the helm of all intangible transactions for the new age consumers in this
world of touchless banking. So here in this chapter the authors tried to reconcile the new …

Previous studies in the context of Burkina Faso have shown the link betweenequity and
customer relationship management. The purpose of the present study is to show the …

Le concept de l'équité interne dans la gestion de la relation client est souvent négligé par
les entreprises Burkinabé, entrainant de ce fait une réduction de leur rentabilité. Les …

The concept of internal equity in the customer relationship management is often overlooked
by Burkina companies, causing thereby a reduction in profitability. Equity and ethical …

Purpose The purpose of this paper is to study the real role of historical satisfaction (HSat), ie,
satisfaction only deriving from past experiences, excluding the most recent, in B2C service …

RESUMEN (en español) El entorno en el que operan las empresas ha evolucionado mucho
en los últimos años, debido a la revolución en las tecnologías de información. Este cambio …

M-government applications are a vital channel in the communication between public and
government. They play an important role in fast delivery of government services and have …