When retailers conduct product assortment planning (PAP), they determine (1) The variety of
merchandise,(2) The depth of merchandise, and (3) Service level or the amount of inventory …

Marketing academics are keenly aware of the seismic shifts in today's marketing
environment caused by digital (dis) intermediation. In this article, we discuss four types of …

Time pressure (TP) constrains consumers' decisions: stores have fixed opening hours,
promotions have deadlines, and a house for rent may not be available tomorrow. Evidence …

Retail atmospherics is emerging as a major competitive tool, and it is especially notable in
the restaurant industry, where lighting is used to create the overall ambience and influence …

The authors investigate the impact of product assortments, along with convenience, prices,
and feature advertising, on consumers' grocery store choice decisions. Extending recent …

The authors investigate how horizontal versus vertical displays of alternatives affect
assortment processing, perceived variety, and subsequent choice. Horizontal (vs. vertical) …

Shopper confusion represents a mental state often occurring in shopping situations. While
extant research focuses on product-related consumer confusion, the current investigation …

Nowadays the majority of retail customers use multiple channels. We investigate the
assortment, space and inventory problem for an omni-channel retailer operating with …

In a collaborative study with a major Dutch retailer, the authors assess the short-and long-
term effects of a 25% item reduction on category sales. On an aggregate level, a major …

This research investigates how consumers form subjective judgments of what constitutes “a
good grocery assortment”. By conducting three exploratory focus groups and a field study …