This paper examines how the Government of India (GOI) used macrosocial marketing (MSM)
to address the issues of clean cooking fuel accessibility and affordability and structural …

A growing body of literature is focused on subsistence markets and how marketing
interventions can increase well‐being for those whose daily existence is a struggle to …

Globally, more than 1.2 billion people depend directly on nature for their basic needs. These
nature-dependent subsistence communities (NDSCs) bear the brunt of environmental …

The objective of this study was to analyze studies that researched the social value of
marketing, identifying the main research and the understanding of the theme. We performed …

This paper delves into the operations of Paryavaran Mitra (Friends of the Environment), a
social enterprise based in India. It encourages a critical examination of the notions of justice …

This paper provides an overview of the Integrative Justice Model (IJM) for impoverished
populations that was introduced in the marketing literature in the year 2009. The IJM was …

The ragpickers play an instrumental role in retrieving the remnants of household materials,
street wastes, etc., contribute to circular economy, and address larger questions of …

A disciplina de marketing vem discutindo o tema de sustentabilidade desde a década de
1970, em um debate que se torna cada vez mais relevante para a sociedade à medida em …