A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?
H Qin, DA Peak, V Prybutok - Journal of Retailing and Consumer Services, 2021 - Elsevier
This research investigates the extent to which Mobile Augmented Reality (MAR) apps can
influence user attitudes and shopping behavior. It empirically explores user experience and …
influence user attitudes and shopping behavior. It empirically explores user experience and …
[PDF][PDF] Exploring the public's experience field perception of AR filter media characteristics under CMC
Z Di, SA Alsagoff, MAI Yasin, SAM Razi - iarjournal.com
Sharing selfies has become a popular habit on social media. Traditional beauty filters only
complete functions such as whitening and face-lifting on the basis of taking pictures …
complete functions such as whitening and face-lifting on the basis of taking pictures …