Event study methodology in the marketing literature: an overview
Event studies examine stock price movements around corporate events. These events can
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …
Measuring corporate social performance: A review
DJ Wood - International journal of management reviews, 2010 - Wiley Online Library
This paper reviews the literature on corporate social performance (CSP) measurement and
sets that literature into a theoretical context. Following a review of CSP theory development …
sets that literature into a theoretical context. Following a review of CSP theory development …
Does the Russia-Ukraine war lead to currency asymmetries? A US dollar tale
SG Chortane, DK Pandey - The Journal of Economic Asymmetries, 2022 - Elsevier
We examine the impact of the Russia-Ukraine war on the value of global currencies against
the US dollar (USD) using event study methodology and market model estimates. We show …
the US dollar (USD) using event study methodology and market model estimates. We show …
The impacts of COVID-19 on the global airline industry: An event study approach
S Maneenop, S Kotcharin - Journal of air transport management, 2020 - Elsevier
This study examines the short-term impact of the 2019 novel coronavirus (COVID-19)
outbreak on 52 listed airline companies around the world by using event study methodology …
outbreak on 52 listed airline companies around the world by using event study methodology …
What makes firms vulnerable to the Russia–Ukraine crisis?
What makes firms vulnerable to the Russia–Ukraine crisis? | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search What …
journals Case studies Expert Briefings Open Access Publish with us Advanced search What …
Hotels' COVID-19 innovation and performance
To navigate the unchartered terrain that has resulted from the pandemic, there is a palpable
need for hotels to re-assess current business practices, and quickly devise new and …
need for hotels to re-assess current business practices, and quickly devise new and …
The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic
During the novel coronavirus (COVID-19) pandemic, some hotels have engaged in
corporate social responsibility (CSR) activities to help overcome the crisis. Given that most …
corporate social responsibility (CSR) activities to help overcome the crisis. Given that most …
Effects of epidemic disease outbreaks on financial performance of restaurants: Event study method approach
The present study aims to investigate the influence of macroscopic and infectious epidemic
disease outbreaks on financial performance of the restaurant industry. Nine events on four …
disease outbreaks on financial performance of the restaurant industry. Nine events on four …
The effect of implementing chatbot customer service on stock returns: An event study analysis
D Fotheringham, MA Wiles - Journal of the Academy of Marketing Science, 2023 - Springer
Abstract Advancements in conversational Artificial Intelligence (AI) have led to rapid growth
in firms' use of AI chatbots in customer service roles. While the shareholder wealth effects of …
in firms' use of AI chatbots in customer service roles. While the shareholder wealth effects of …
Data privacy: Effects on customer and firm performance
Although marketers increasingly rely on customer data, firms have little insight into the
ramifications of such data use and do not know how to prevent negative effects. Data …
ramifications of such data use and do not know how to prevent negative effects. Data …