Event study methodology in the marketing literature: an overview

A Sorescu, NL Warren, L Ertekin - Journal of the Academy of Marketing …, 2017 - Springer
Event studies examine stock price movements around corporate events. These events can
be voluntary firm announcements (eg, new product introduction, alliance formation, channel …

Measuring corporate social performance: A review

DJ Wood - International journal of management reviews, 2010 - Wiley Online Library
This paper reviews the literature on corporate social performance (CSP) measurement and
sets that literature into a theoretical context. Following a review of CSP theory development …

Does the Russia-Ukraine war lead to currency asymmetries? A US dollar tale

SG Chortane, DK Pandey - The Journal of Economic Asymmetries, 2022 - Elsevier
We examine the impact of the Russia-Ukraine war on the value of global currencies against
the US dollar (USD) using event study methodology and market model estimates. We show …

The impacts of COVID-19 on the global airline industry: An event study approach

S Maneenop, S Kotcharin - Journal of air transport management, 2020 - Elsevier
This study examines the short-term impact of the 2019 novel coronavirus (COVID-19)
outbreak on 52 listed airline companies around the world by using event study methodology …

What makes firms vulnerable to the Russia–Ukraine crisis?

W Abbassi, V Kumari, DK Pandey - The Journal of Risk Finance, 2022 - emerald.com
What makes firms vulnerable to the Russia–Ukraine crisis? | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search What …

Hotels' COVID-19 innovation and performance

A Sharma, H Shin, MJ Santa-María… - Annals of Tourism …, 2021 - Elsevier
To navigate the unchartered terrain that has resulted from the pandemic, there is a palpable
need for hotels to re-assess current business practices, and quickly devise new and …

The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic

H Shin, A Sharma, JL Nicolau, J Kang - Tourism Management, 2021 - Elsevier
During the novel coronavirus (COVID-19) pandemic, some hotels have engaged in
corporate social responsibility (CSR) activities to help overcome the crisis. Given that most …

Effects of epidemic disease outbreaks on financial performance of restaurants: Event study method approach

J Kim, J Kim, SK Lee, LR Tang - Journal of Hospitality and Tourism …, 2020 - Elsevier
The present study aims to investigate the influence of macroscopic and infectious epidemic
disease outbreaks on financial performance of the restaurant industry. Nine events on four …

The effect of implementing chatbot customer service on stock returns: An event study analysis

D Fotheringham, MA Wiles - Journal of the Academy of Marketing Science, 2023 - Springer
Abstract Advancements in conversational Artificial Intelligence (AI) have led to rapid growth
in firms' use of AI chatbots in customer service roles. While the shareholder wealth effects of …

Data privacy: Effects on customer and firm performance

KD Martin, A Borah, RW Palmatier - Journal of marketing, 2017 - journals.sagepub.com
Although marketers increasingly rely on customer data, firms have little insight into the
ramifications of such data use and do not know how to prevent negative effects. Data …