Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B)
organizations. However, social media research in B2B lacks a comprehensive overview …
organizations. However, social media research in B2B lacks a comprehensive overview …
Social media and entrepreneurship research: A literature review
AST Olanrewaju, MA Hossain, N Whiteside… - International journal of …, 2020 - Elsevier
The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
Social media and SMEs' performance in developing countries: Effects of technological-organizational-environmental factors on the adoption of social media
Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …
international competition. Furthermore, the emergence of new innovation has created both …
Social media analytics, competitive intelligence, and dynamic capabilities in manufacturing SMEs
Dynamic capability is an emerging field for firms facing a turbulent environment. Previous
studies highlight that firms with little dynamic capabilities to enhance organizational …
studies highlight that firms with little dynamic capabilities to enhance organizational …
A mediated–moderated model for social media adoption and small and medium‐sized enterprise performance in emerging countries
Social media adoption (SMA) can enable small and medium‐sized enterprises (SMEs) to
build strong relationships with customers at low cost, addressing the global challenge of …
build strong relationships with customers at low cost, addressing the global challenge of …
The impact of social media adoption on innovative SMEs' performance
This paper empirically investigates Social Media adoption as a driver of firms' performance.
Specifically, we focus on the relationship between the embracing of Twitter and Italian …
Specifically, we focus on the relationship between the embracing of Twitter and Italian …
How knowledge spillover entrepreneurship influences the adoption of social media and customer relationship management
SA Qalati, K Tajeddini… - Knowledge and Process …, 2024 - Wiley Online Library
Based on the knowledge‐based view, this paper investigates how the strategic integration of
knowledge spillover through entrepreneurial orientation (EO), adoption of social media (SM) …
knowledge spillover through entrepreneurial orientation (EO), adoption of social media (SM) …
Social media technologies' use for competitive information and informational trust and their effects on innovation in industrial SMES
H Al Halbusi, A Hassani… - 2021 IEEE International …, 2021 - ieeexplore.ieee.org
In developing economies, information and communication technologies (ICT) help to
increase, among other things, economic prosperity, living standards, financial industry …
increase, among other things, economic prosperity, living standards, financial industry …
Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egypt
M Elnadi - Cogent Business & Management, 2022 - Taylor & Francis
This study aims to identify, analyse, and rank the critical factors affecting social media usage
in Egyptian SMEs. This study proposed Technology-Organisation-Environment-Individual …
in Egyptian SMEs. This study proposed Technology-Organisation-Environment-Individual …
Small-and medium-sized enterprises' engagement with social media for corporate communication
O Oni - Strategic corporate communication in the digital age, 2021 - emerald.com
In many developing and developed countries, small/medium-sized enterprises (SMEs) are a
very important part of the economy and are commonly referred to as the lifeblood of the …
very important part of the economy and are commonly referred to as the lifeblood of the …