Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review

S Cartwright, H Liu, C Raddats - Industrial Marketing Management, 2021 - Elsevier
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B)
organizations. However, social media research in B2B lacks a comprehensive overview …

Social media and entrepreneurship research: A literature review

AST Olanrewaju, MA Hossain, N Whiteside… - International journal of …, 2020 - Elsevier
The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

Social media and SMEs' performance in developing countries: Effects of technological-organizational-environmental factors on the adoption of social media

SA Qalati, D Ostic, MABA Sulaiman, AA Gopang… - Sage …, 2022 - journals.sagepub.com
Increasing globalization and rapid digitization across industries have led to greater
international competition. Furthermore, the emergence of new innovation has created both …

Social media analytics, competitive intelligence, and dynamic capabilities in manufacturing SMEs

A Hassani, E Mosconi - Technological Forecasting and Social Change, 2022 - Elsevier
Dynamic capability is an emerging field for firms facing a turbulent environment. Previous
studies highlight that firms with little dynamic capabilities to enhance organizational …

A mediated–moderated model for social media adoption and small and medium‐sized enterprise performance in emerging countries

SA Qalati, D Ostic, G Shuibin… - … and Decision Economics, 2022 - Wiley Online Library
Social media adoption (SMA) can enable small and medium‐sized enterprises (SMEs) to
build strong relationships with customers at low cost, addressing the global challenge of …

The impact of social media adoption on innovative SMEs' performance

F Domma, L Errico - International Review of Applied Economics, 2023 - Taylor & Francis
This paper empirically investigates Social Media adoption as a driver of firms' performance.
Specifically, we focus on the relationship between the embracing of Twitter and Italian …

How knowledge spillover entrepreneurship influences the adoption of social media and customer relationship management

SA Qalati, K Tajeddini… - Knowledge and Process …, 2024 - Wiley Online Library
Based on the knowledge‐based view, this paper investigates how the strategic integration of
knowledge spillover through entrepreneurial orientation (EO), adoption of social media (SM) …

Social media technologies' use for competitive information and informational trust and their effects on innovation in industrial SMES

H Al Halbusi, A Hassani… - 2021 IEEE International …, 2021 - ieeexplore.ieee.org
In developing economies, information and communication technologies (ICT) help to
increase, among other things, economic prosperity, living standards, financial industry …

Prioritisation of critical factors affecting the adoption of social media using best-worst method: Evidence from SMEs in Egypt

M Elnadi - Cogent Business & Management, 2022 - Taylor & Francis
This study aims to identify, analyse, and rank the critical factors affecting social media usage
in Egyptian SMEs. This study proposed Technology-Organisation-Environment-Individual …

Small-and medium-sized enterprises' engagement with social media for corporate communication

O Oni - Strategic corporate communication in the digital age, 2021 - emerald.com
In many developing and developed countries, small/medium-sized enterprises (SMEs) are a
very important part of the economy and are commonly referred to as the lifeblood of the …