Augmented Reality (AR) is emerging as a technology that is reshaping the current society,
especially the fields of Business and Economics (B&E). Therefore, the scientific studies …

Digitalization influenced significant changes in marketing activities, giving them a digital
form. Implementing Augmented Reality (AR) technology aims to create a competitive …

This paper examines the effectiveness of AR ads vs. traditional ones, differentiating the
effects of two types of AR advertisements (ARH and QRH), and the moderating effects of …

This article proposes the development of an augmented reality application that allows the
user to preview in real time the product you want to buy, in the same way you can modify the …

Augmented Reality (AR) is maturing with the evolution in fields of computer and interactive
graphics. Rapid advancements and growth of the mobile industry have allowed AR …

This paper presents an Augmented Reality (AR) Application (App) developed for bespoke
jewellery solutions. The App allows users to experience a visual representation of diamond …

Augmented Reality (AR) presents a digitally enhanced 3D the real world, connecting users
with meaningful content. AR is developing with the advancement in fields of computer …

Bespoke products have gained utmost importance among shoppers in recent years. This
paper presents an Augmented Reality (AR) application that can be used to market bespoke …

Augmented Reality is developing owing to the advancements in computer graphics and
Human-Computer Interaction (HCI). Fast paced industrial development has permitted …

Purpose: In order to successfully implement augmented reality applications in fashion retail,
the willingness of the target group to use such applications need to be elicited. This article …