[PDF][PDF] Augmented reality trends to the field of business and economics: a review of 20 years of research
Augmented Reality (AR) is emerging as a technology that is reshaping the current society,
especially the fields of Business and Economics (B&E). Therefore, the scientific studies …
especially the fields of Business and Economics (B&E). Therefore, the scientific studies …
[PDF][PDF] AUGMENTED REALITY IN MARKETING–STATE OF ART.
K Mitrovic, N Novakovic, J Spajic… - Annals of DAAAM & …, 2021 - researchgate.net
Digitalization influenced significant changes in marketing activities, giving them a digital
form. Implementing Augmented Reality (AR) technology aims to create a competitive …
form. Implementing Augmented Reality (AR) technology aims to create a competitive …
Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
R Uribe, R Labra, E Manzur - International Journal of Advertising, 2022 - Taylor & Francis
This paper examines the effectiveness of AR ads vs. traditional ones, differentiating the
effects of two types of AR advertisements (ARH and QRH), and the moderating effects of …
effects of two types of AR advertisements (ARH and QRH), and the moderating effects of …
Augmented reality as a new marketing strategy
C Gallardo, SP Rodríguez, IE Chango… - … Reality, Virtual Reality …, 2018 - Springer
This article proposes the development of an augmented reality application that allows the
user to preview in real time the product you want to buy, in the same way you can modify the …
user to preview in real time the product you want to buy, in the same way you can modify the …
Advances in mobile augmented reality from user experience perspective: a review of studies
S Irshad, DRA Rambli - Advances in Visual Informatics: 5th International …, 2017 - Springer
Augmented Reality (AR) is maturing with the evolution in fields of computer and interactive
graphics. Rapid advancements and growth of the mobile industry have allowed AR …
graphics. Rapid advancements and growth of the mobile industry have allowed AR …
An augmented reality application for personalised diamond shopping
OA Egaji, I Asghar, W Warren… - … on Automation and …, 2019 - ieeexplore.ieee.org
This paper presents an Augmented Reality (AR) Application (App) developed for bespoke
jewellery solutions. The App allows users to experience a visual representation of diamond …
jewellery solutions. The App allows users to experience a visual representation of diamond …
A UX oriented evaluation approach for mobile augmented reality applications
S Irshad, DRB Awang - … of the 16th International Conference on …, 2018 - dl.acm.org
Augmented Reality (AR) presents a digitally enhanced 3D the real world, connecting users
with meaningful content. AR is developing with the advancement in fields of computer …
with meaningful content. AR is developing with the advancement in fields of computer …
Exploring the impact of an augmented reality application for bespoke musical instruments
Bespoke products have gained utmost importance among shoppers in recent years. This
paper presents an Augmented Reality (AR) application that can be used to market bespoke …
paper presents an Augmented Reality (AR) application that can be used to market bespoke …
Measuring user experience of mobile augmented reality systems through non-instrumental quality attributes
S Irshad, DR Awang Rambli… - User Science and …, 2018 - Springer
Augmented Reality is developing owing to the advancements in computer graphics and
Human-Computer Interaction (HCI). Fast paced industrial development has permitted …
Human-Computer Interaction (HCI). Fast paced industrial development has permitted …
Augmented Reality in Fashion Retail–Platform-dependent Acceptance by Customers
A Lewald, JK Perret, M Terstiege - Available at SSRN 4636996, 2023 - papers.ssrn.com
Purpose: In order to successfully implement augmented reality applications in fashion retail,
the willingness of the target group to use such applications need to be elicited. This article …
the willingness of the target group to use such applications need to be elicited. This article …