This research is quantitative research with a causal relationship to determine the direct
influence customer engagement, customer satisfaction, customer commitment to customer …

Penelitian ini dimaksudkan guna mengetahui pengaruh dari variabel literasi digital, variabel
efikasi diri dan variabel lingkungan terhadap variabel intensi dalam berwirausaha e …

The rapid development of technology has an impact that can be seen from changes in
people's lifestyles. Some marketers take advantage of this technological development by …

Currently, the development of the beauty industry has a very rapid growth with very high
competition. Proven by the emergence of various brands of beauty products on offer …

Studi ini dilakukan agar memperoleh informasi mengenai besaran pengaruh pemasaran
media sosial terhadap keterlibatan pelanggan. Pemasaran media sosial (X) merupakan …

The effective utilization of Instagram as a communication and promotional tool by Bandeng
Isi MRB has the potential to impact online engagement significantly. By leveraging the …

This study aims to analyze the influence of digital marketing, viral marketing, brand prestige,
brand loyalty, and lifestyle variables on purchasing decisions for local brand sneakers at …

Fenomena perkembangan jaman yang begitu cepat, semakin cepat pula platform media
baru bermunculan. Hal ini berpengaruh terhadap perubahan pola perilaku …

Telkomsel is one of the best providers in Indonesia with loyal customers. Business
competition is a challenge that must be faced by Telkomsel companies. Innovations to …

Sosial media saat ini semakin berkembang cukup pesat dengan perkembangan teknologi
dan informasi pada era industri 4.0. Sejalan dengan penggunaan internet yang …