Ten colour emotional scales, namely," Warm Cool"," Active-Passive"," Like-Dislike"," Clean-
Dirty"," Fresh-Stale"," Modern-Classical"," Heavy-Light"," Hard-Soft"," Tense-Relaxed", and" …

Due to the importance of the color role in communication, production, and trade in the
contemporary world, identifying individuals' color preferences and the affective factors are …

The present research is defined to clarify the relationship between colour and emotion and
to investigate the effects of culture, gender and age on colour emotion. Observers took part …

یکی از مباحث عمده در حوزه علوم روان-فیزیک به اندازه گیری مقدار تغییرات در واکنش های حسی
مربوط می شود. در سامانه حسی که محرکه های فیزیکی، ورودی ها و احساسات خروجی ها را تشکیل می دهند …‎

One of the most important discussions in psychophysics is related to the measurement and
quantifying of the variations in sensory reactions. In a sensory system which physical stimuli …