This paper presents a comprehensive review of persuasion techniques and their
applications in the context of designing persuasive communication systems for marketing …

The present research explores the role of psychological reactance, individual precursors
and moral disengagement in explicating customer behaviour in Pay-what-you-want …

Flexibility has been recognized as a critical source of competitive advantage for firms
operating in uncertain markets. Although various studies have examined the antecedents …

This chapter argues that challenges facing inclusive education in South Africa can be dealt
with if the approach is rooted in the African philosophy of Ubuntu, a worldview expressed in …

Economic policies and exchange rate fluctuations significantly impact the hotel industry.
These changes force hotels to focus on providing value based on customer purchasing …

This paper presents a comprehensive review of persuasion techniques and their
applications in the context of designing persuasive communication systems for marketing …

Persuasion is integral to areas including marketing, social psychology, health
communications and political campaigning. This paper presents an accessible compendium …

Even though the exchange rate significantly boosted the tourism industry in Egypt, future
fluctuations could also cause tourist apprehension and affect inbound tourism flows …

The retail business in Saudi Arabia, especially online retail, has increased its demand for
additional research on service quality (SQ), customer satisfaction, and loyalty. As a result …

Persuasion can be seen as a higher-level, abstract and complex cognitive process. Within
the field of persuasion theory and research, there are a myriad of overlapping concepts and …