Abstract Internet of Behaviours (IoB) aims to discuss how data are better understood and
used to construct and promote new products from the view point of human psychology. The …

Many companies have developed a green marketing strategy, aimed at promoting and
selling green environmental products. While the majority of articles on this topic report on …

The purpose of this study was to examine the relationship between the dimensions of E-
Banking service quality and customer satisfaction to determine which dimension can …

The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …

This paper analyses the importance of festivalscapes in determining emotions, satisfaction
and future behavior of participants at food and wine events. The study applies a structural …

Previous studies have paid much attention on product quality, corporate image, customer
satisfaction, and customer loyalty, but none have explored them about green innovation or …

Value-expressive brands' success stem largely from self-congruity between their brand
personalities and targeted consumers' self-concepts (Aaker, 1997). Over 100 conceptual …

Recently, with increasing customer awareness about environmental issues, guests staying
in hotels and potential consumers are more and more concerned about environmentally …

An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Purpose–The purpose of this paper is to explore the adoption of e-banking functionality and
investigates the impact of e-banking on the outcomes of customer satisfaction namely …