The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

The growth of neuroscience studies within tourism has been relatively slow, with limited well-
executed studies and little interdisciplinarity. The aim of this review is to stimulate the use of …

This study investigated the impact of online product reviews on consumers purchasing
decisions by using eye-tracking. The research methodology involved (i) development of a …

Understanding customer experience and the customer journey over time is critical for firms.
Customers now interact with firms through myriad touch points in multiple channels and …

Artificial intelligence and all its supporting tools, eg machine and deep learning in
computational intelligence-based systems, are rebuilding our society (economy, education …

This Article explores patterns of legal-institutional change in the emerging, platform-driven
economy. Its starting premise is that the platform is not simply a new business model, a new …

This article adopts an integrated knowledge inquiry approach and systematically reviews
(through content analysis) and draws themes (through thematic analysis) to explain the …

Nowadays, chatbots is one of the fast rising artificial intelligence (AI) trend relates to the
utilisation of applications that interact with users in a conversational format and mimic …

Much practitioner attention is devoted to the concept of customer experience (CX)(Verhoef et
al. 2009). Forrester Research finds that CX is the current No. 1 priority of executives …

This research uncovers the impact of a multifaceted crisis on consumers' immediate
shopping behaviors, short‐term financial spending, and long‐term shopping and spending …