The homogenization of the banking segment has made it difficult for banking institutions to
practice the quality of services that are needed in order to retain consumers. Thus, these …

Purpose The purpose of this paper is to analyze the impact of the customer engagement and
customer self-brand connection on customer advocacy and firms' financial performance. The …

Promoting corporate social responsibility (CSR) and co-creation has become a crucial
relationship marketing strategy for the banks. This research empirically investigates how …

Purpose The paper aims to identify the major research themes in consumer financial
services between 2000 and 2020, their relative magnitude and interrelationship, to identify …

Purpose This paper attempts to investigate the potential effect of mobile banking (m-
banking) service quality dimensions (ease of use, usefulness, security/privacy and …

The development of information and communication technologies offers innovative
opportunities to establish business strategies focused on customer value co-creation. This …

This study seeks to examine and unearth antecedents to co-creation behaviours within a US
retail banking context. A critical aspect for marketing managers and academics alike, co …

Event attendees' citizenship behaviors play a vital role in shaping their experiences. This
research explored the effects of value co-creation strategies in events on attendees' …

Purpose Various literature have contextualised value co-creation concept in the music
business and how that notion puts into practice in benefitting the actors in this particular …

The objective of the study is to investigate the effects of enabling value co-creation with
consumers on the performance of manufacturing and service SMEs in Poland. The analysis …