Purpose This study aims to examine the relationships between the online communities'
characteristics and resilience to negative information (RNI) mediated by both brand …

Purpose Viral marketing through the internet is an important and cost-effective way to
promote products. This study aims to examine the impact of viral marketing strategies (level …

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh digital marketing dan
custumer relationship marketing terhadap pembentukan brand image pada sebuah hotel di …

The purpose of this study is to determine the effect of word of mouth (WOM) attributes on the
resilience of customers to negative word of mouth (NWOM) about locally made products …

Marketers define their social media platform as an essential piece to reach their consumers.
The flock of web users turning to social media to receive and convey their thoughts …

The number of social media platforms and users have reached significant amounts. Users
can interact with millions of other users by sharing their experiences and evaluations …

This study aimed to investigate the function of brand image in mediating the impact of social
media and electronic word-of-mouth on purchase intention. Methods The causality …

Product reviews co-written by many Internet reviewers can help consumers make purchase
decisions and provide a basis for companies to improve their business strategies. For the …

There is a growing interest in understanding the factors affecting the success of online food
delivery (OFD) systems because online food ordering has increased considerably in recent …

This study tries to determine if social media argument quality, social media source credibility
and perceived usefulness can predict information adoption by the user shared through …