Spread of misinformation on social media: What contributes to it and how to combat it
With the prevalence and increasing impact of misinformation on social media, numerous
studies have explored the characteristics of misinformation. However, we lack a holistic …
studies have explored the characteristics of misinformation. However, we lack a holistic …
Fake news and COVID-19: modelling the predictors of fake news sharing among social media users
Fake news dissemination on COVID-19 has increased in recent months, and the factors that
lead to the sharing of this misinformation is less well studied. Therefore, this paper describes …
lead to the sharing of this misinformation is less well studied. Therefore, this paper describes …
[HTML][HTML] All hype or the real deal? Investigating user engagement with virtual influencers in tourism
Virtual influencer (VI) marketing has become increasingly prevalent on social media with the
evolving landscape of digitalisation. However, the use of VIs in tourism has received limited …
evolving landscape of digitalisation. However, the use of VIs in tourism has received limited …
A meta-analysis of the factors affecting eWOM providing behaviour
Purpose Numerous studies have examined factors influencing electronic word of mouth
(eWOM) providing behaviour. The volume of extant research and inconsistency in some of …
(eWOM) providing behaviour. The volume of extant research and inconsistency in some of …
To share or not to share–The underlying motives of sharing fake news amidst the COVID-19 pandemic in Malaysia
This study investigates the underlying motives for online fake news sharing during the
COVID-19 pandemic, an unprecedented time that witnessed a spike in the spread of false …
COVID-19 pandemic, an unprecedented time that witnessed a spike in the spread of false …
Why people use TikTok (Douyin) and how their purchase intentions are affected by social media influencers in China: A uses and gratifications and parasocial …
The purpose of this study was to explore the motivation of young consumers' use of TikTok
(Douyin) in China and how such motivations may relate to influencer videos' persuasion …
(Douyin) in China and how such motivations may relate to influencer videos' persuasion …
User motivation in fake news sharing during the COVID-19 pandemic: an application of the uses and gratification theory
Purpose This study developed a predictive model that established the user motivational
factors that predict COVID-19 fake news sharing on social media. Design/methodology …
factors that predict COVID-19 fake news sharing on social media. Design/methodology …
Digital content marketing as a catalyst for e-WOM in food tourism
Using the Use and Gratifications Theory (UGT), this paper explores how the social impact of
Digital Content Marketing (DCM) in food tourism leads to electronic word-of-mouth (e-WOM) …
Digital Content Marketing (DCM) in food tourism leads to electronic word-of-mouth (e-WOM) …
Do social media marketing activities improve brand loyalty? An empirical study on luxury fashion brands
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …
brand loyalty directly and through mediating variables community engagement and …
Understanding consumers' trust in social media marketing environment
Purpose The purpose of this study was to examine the impacts of consumers' motivations (ie
remuneration, social, and empowerment) on online purchase intentions mediated through …
remuneration, social, and empowerment) on online purchase intentions mediated through …