Loyalty programs (LPs) are an important marketing instrument used to promote repeat
purchases and customer relationships. Although numerous studies have shed light on the …

CONTEXT: In-store food marketing can influence food-purchasing behaviors and warrants
increased attention given the dramatic rise in obesity. Descriptive and experimental studies …

Consumers sometimes act like creatures of habit, automatically repeating past behavior with
little regard to current goals and valued outcomes. To explain this phenomenon, we show …

A channel rebate is a payment from a manufacturer to a retailer based on retailer sales to
end consumers. Two common forms of channel rebates are linear rebates, in which the …

Despite the prevalent use of loyalty programs, there is limited evidence on the long-term
effects of such programs, and their effectiveness is not well established. The current …

Loyalty programmes (LPs) have increased in number and popularity, but their effects on
customer behaviour remain equivocal, due to a lack of understanding of the drivers of LP …

Despite the proliferation of loyalty programs in a wide range of categories, there is little
empirical research that focuses on the measurement of such programs. The key to …

One of the pressing issues in marketing is whether loyalty programs really enhance
behavioral loyalty. Loyalty program members may have a much higher share-of-wallet at the …

Loyalty programs have become an important component of firms' relationship management
strategies. There are now some industries in which numerous rival loyalty programs are …

While reward programs have been widely used as a means to engender customer loyalty, it
is not clear if the ends are justified. Some researchers argue that we do not fully understand …