Franchising is a popular and multifaceted business arrangement that has attracted
considerable research attention. Past inquiry has focused on franchising's antecedents …

This book, a market leader, is known to provide a management focus and managerial
framework to the field of marketing channels. Theory, research, and practice are covered …

Location-based Marketing outlines the main concepts, methods and strategies for
implementing spatial marketing, also known as geomarketing. With an emphasis on the …

Using the resource‐based view framework, we investigate the link between multiunit
franchising (MUF) and performance on four key challenges in franchise chain management …

This article concerns the spatial organization of a retail network. During the expansion of a
retail network, the location decision process does not necessarily lead to a regular …

Retail attraction evolves with increasing consumer mobility. This article develops a method
for analyzing purchase flows based on the use of localized databases, in order to estimate …

L'attraction commerciale évolue avec la mobilité croissante des consommateurs. Cet article
développe une méthode d'analyse des flux d'achat fondée sur l'utilisation des bases de …

This article focuses on the issue of location strategies for distribution networks. Our
approach, essentially exploratory and empirical, is based on a cluster analysis from which …

Géomarketing et géolocalisation expose les principaux concepts, méthodes et stratégies qui
permettent de mettre en oeuvre un marketing prenant en compte l'espace. Il insiste sur …

The changing market dynamics have made global branding an integral consideration for
business success. A strategic approach often adopted by international brands is venturing …