The purpose of this article is to review the eco-innovation literature involving manufacturing
firms and to offer a comprehensive insight on strategic considerations from a manufacturing …

Purpose: There has been a lack of empirical research examining the relationship between
brand gestalt, customer satisfaction, and repurchase intention. The present study aims to fill …

In the age of automation and artificial intelligence, the need for sustainable entrepreneurship
for job creation has significantly raised. For the development of sustainable …

Purpose-Entrepreneurial Marketing (EM) research has progressed rapidly over the last
decade due to its effectiveness in highly competitive markets and uncertain conditions …

Purpose Search engine optimization (SEO) has long been a key topic in marketing research,
but there are very few studies addressing SEO success and brand equity (BE). Thus, this …

The relationship between customers and retailers is more complicated nowadays due to the
sophisticated trends of the current service retail landscape and consumers' high …

Purpose The purpose of this paper is to frame the guidelines for brand building for micro,
small and medium enterprises (MSMEs) and evaluate the role of the entrepreneur in the …

The objective of this article is to combine the two dominant perspectives of retail design—
design and business—through systems thinking and flat ontology, in order to understand the …

Introducing integrated hybrid communication: the nexus linking marketing communication and
corporate communication | Emerald Insight Books and journals Case studies Expert Briefings …

The purpose of this paper was to empirically explore how Chinese private manufacturers
make strategic branding decisions. We develop a conceptual framework to investigate the …