The Recency, Frequency, and Monetary model, also known as the RFM model, is a popular
and widely used business model for determining beneficial client segments and analyzing …

The purpose of this paper is providing a value co-creation management framework in the
banking industry using the data analysis. Moreover, a multi-channel segmentation approach …

Customer experience is a key component in increasing sales numbers. Customers are
important assets that must be kept up for a corporation or firm. Prioritizing customer service …

The trend of influencer marketing is increasing massively in the digital age. Despite this, the
majority of marketing strategies are still not optimally using this trend. Marketing strategies …

Customer segmentation is a big part of the superstore industry. Traditionally, the RFM model
has been used to segment customers to maximize profit. This work proposes a new …

In superstore business, the recency, frequency, and monetary (RFM) based on cus tomers'
purchase results is preferred to categorize valuable customers in order to increase profit …

The development of information technology (IT) has encouraged transaction activities in
companies so they can grow rapidly and be competitive. One of them is the utilization of …

Loyalitas pelanggan dapat menjamin pelaku usaha untuk tetap memberikan layanan terbaik
agar pelanggan dapat bertambah dari waktu ke waktu ataupun tidak kehilangan pelanggan …

Telecommunications companies that provide provider services sell credit vouchers through
resellers. Reseller service providers are spread throughout Indonesia. In 2019, the company …