The trend of using artificial intelligence based chatbots for service encounters has seen a
significant spike in recent times. Many studies have attempted to explain the adoption of the …

Armchair travel is a kind of tourism that gives a vicarious travel experience. This study aimed
to examine the influence of authentic travel experiences on travel stickiness using the …

Purpose This study aims to understand how integration efforts at both communication and
channel levels can foster customer engagement behavior in the retail sector from the …

Community group-buying platforms are increasingly relying on the interaction between the
group-buying leader and consumers, thereby achieving the customer lock-in. In view of this …

Although customer engagement has been deemed critical for optimizing social media
marketing performance, prior research has mainly examined customer engagement through …

Abstract The 21st Century Industry Research Institute released a report on live streaming of
agricultural products in China in 2020, in which 41.28% of users expressed dissatisfaction …

Social commerce (s-commerce) is a rapidly developing form of e-commerce powered by
social media influencers (SMIs). It can create valuable opportunities for retailers. In light of …

The short-form video platform TikTok has become highly popular. This study explores how
professional sports teams can effectively leverage short-form videos to promote green …

Purpose This study investigates how personality traits influence individuals' intention to
become community group buying (CGB) leaders. Design/methodology/approach Data …

Artificial intelligence (AI)-based medical consultation, an emerging health service delivered
on digital platforms, has been widely applied on major medical platforms. How to encourage …