This study presents a systematic review of literature covering 178 articles relating to physical
store-based grocery retail formats. The research questions for the review were based on …

Multichannel customer management is the design, deployment, coordination, and
evaluation of channels through which firms and customers interact, with the goal of …

Continual innovation and new technology are critical in helping retailers' create a
sustainable competitive advantage. In particular, shopper-facing technology plays an …

The proliferation of new touchpoints empowers today's customers to design their own
journey from search to purchase. To address this new complexity, we segment customers by …

This research examines the impact of online–offline channel integration (OI), defined as
integrating access to and knowledge about the offline channel into an online channel …

Through the proliferation of channels and ways to engage in these channels, customers
today have an unprecedented range of options to individualize their customer journey. This …

Second-hand consumption has been quietly undergoing a makeover in recent years. As part
of this shift, the concept of shopping for second-hand goods has been redefined. In today's …

Survival in today's economic climate and competitive retail environment requires more than
just low prices and innovative products. To compete effectively, businesses must focus on …

Shopper marketing refers to the planning and execution of all marketing activities that
influence a shopper along, and beyond, the entire path-to-purchase, from the point at which …

How does the monetary value of customer purchases vary by customer preference for
purchase channels (eg, traditional, electronic, multichannel) and product category? The …