This article discusses the storytelling strategies adopted by luxury fashion companies to
build global brands from the 1990s onwards. Using the example of Christian Dior, it is …

Purpose Through a critical review of the impact of luxury international business, this study
aims to contribute to an understanding of business activities that depend on an unequal …

We analyse the emergence of Italy as a fashion country with a reconstruction of the history
and impact of the collective fashion shows that Giovanni Battista Giorgini organised in …

This article tackles the transformation of the European luxury business since the 1960s,
through the examples of the French fashion industry and the Swiss watch business. It argues …

This article discusses the transformation of global brands between the 1880s and the early
twenty-first century, through the example of the Swiss watch company Longines. It shows …

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a
globalized material culture. Over the past 30 years, the luxury goods industry has undergone …

This paper describes the strategies of the French fashion business to authenticate its
designs and brands under the challenge of mass-produced ready-to-wear clothing by US …

This study analyzed what design elements are attractive to consumers of denim fabric
products. A questionnaire survey was used to investigate the brands and design elements …

Since the 1990s, the weight and importance of intangible assets in economies and
businesses have increased substantially. Companies, governments, and people have …

This textbook examines fashion luxury brand management, providing students with a
comprehensive understanding of its origins, unique components, current practices, global …