Research question Previous research on service quality in spectator sport has provided
mixed results on its measurement and influence on spectators' outcomes. This study …

In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …

Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

How are fans affected by the commercialization of elite sports? A review of the literature and
a research agenda | Emerald Insight Books and journals Case studies Expert Briefings Open …

Despite the advances in theory about how organisations should manage consumer
experience, there is a lack of understanding about how variables such as consumer-to …

Previous scholars have examined value co-creation and co-destruction processes that take
place between customers and service organizations or employees. Despite most service …

Purpose Approached from the customer-dominant (CD) logic perspective, this paper aims to
extend current value co-creation discussions by providing conceptual insights into co …

Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

E-sports games can drive the sports industry forward and sponsorship is the best way to
engage consumers of this new sport. The purpose of this study is to examine the effect of …

At present, few studies have focused on the antecedents and consequences of music
festival visitors' flow experience. Based on the cognitive appraisal theory, this study explores …