An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
A Krishna - Journal of consumer psychology, 2012 - Elsevier
I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …
their perception, judgment and behavior.” From a managerial perspective, sensory …
On the primacy of affect.
RB Zajonc - 1984 - psycnet.apa.org
Discusses RS Lazarus's (see PA, Vols 69: 11728 and 25: 2812) challenge of the view that
there are circumstances under which affect precedes cognition and that affective arousal …
there are circumstances under which affect precedes cognition and that affective arousal …
[图书][B] Consumer Psychology 2e
C Jansson-Boyd - 2019 - books.google.com
• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …
products and services?• How does consumption affect our everyday lives? Informed by …
Destination personality and destination image
This study examines the impacts of destination personality and image on individuals'
attitudes and visiting intentions. Based on a sample of 173 Canadians, the study …
attitudes and visiting intentions. Based on a sample of 173 Canadians, the study …
Are social media replacing traditional media in terms of brand equity creation?
M Bruhn, V Schoenmueller, DB Schäfer - Management research …, 2012 - emerald.com
The purpose of this paper is to investigate the relative impact of brand communication on
brand equity through social media as compared to traditional media. In a juxtaposition of …
brand equity through social media as compared to traditional media. In a juxtaposition of …
A brand preference and repurchase intention model: the role of consumer experience
Consumer brand preference is an essential step towards understanding consumer choice
behaviour, and has therefore always received great attention from marketers. However, the …
behaviour, and has therefore always received great attention from marketers. However, the …
On the relationships among brand experience, hedonic emotions, and brand equity
CG Ding, TH Tseng - European journal of marketing, 2015 - emerald.com
Purpose–The purpose of this paper is to further examine the mediation mechanism to
account for the influence of brand experience on brand loyalty by integrating the experiential …
account for the influence of brand experience on brand loyalty by integrating the experiential …
Virtual tourism atmospheres: The effects of pleasure, arousal, and dominance on the acceptance of virtual tourism
Few studies have explored the factors influencing continuous usage intention toward virtual
tours, such as dominance, pleasure, and arousal. To address this research gap, this study …
tours, such as dominance, pleasure, and arousal. To address this research gap, this study …
Emotions in tourism: Theoretical designs, measurements, analytics, and interpretations
The theorization of emotion receives considerable attention in contemporary tourism
literature. Remarkably, existing studies largely ignore the operationalization of emotion in …
literature. Remarkably, existing studies largely ignore the operationalization of emotion in …
Purchase intention for luxury brands: A cross cultural comparison
Q Bian, S Forsythe - Journal of business research, 2012 - Elsevier
This cross-cultural study examines the effects of individual characteristics (ie, consumers'
need for uniqueness and self-monitoring) and brand-associated variables (ie, social …
need for uniqueness and self-monitoring) and brand-associated variables (ie, social …