Gamification has attracted considerable practitioner attention and has become a viable tactic
for influencing behavior, boosting innovation, and improving marketing outcomes across …

Live streaming, a reciprocal communication technology allowing real-time interactions, is
widely embraced by tourists and tourism business operators. Mirroring its prosperity in …

Gamification has been used by tourism organisations for marketing purposes to reinforce
customer engagement and to achieve brand awareness and loyalty. The current study …

Although virtual reality (VR) technology has been increasingly applied in the tourism
industry, improving the VR experience of tourists remains a challenge. Based on two …

Gamification implemented by online travel agencies (OTA) has been considered as a
promising means for enhancing tourists' online shopping experience. However, there is …

This study aims to identify whether gamified environmental interpretation may contribute to
improving the sustainability of tourist destinations. It seeks to establish whether gamified …

The purpose of this research is to find out how the organization of events adapted to the
COVID-19 lockdown and how digital transformation can be a solution for events when …

This study seeks to contribute to the literature dealing with the formation of customer-based
destination brand equity (CBDBE) using an environmental interpretation strategy. It aims to …

Since the outbreak of COVID-19, travel live streaming has been increasingly implemented
by online travel agents as an effective approach for economic recovery. However, little is …

Based on self-determination theory and the broaden-and-build theory of positive emotion,
this study investigated the motivations of disclosing tourism goals on social media and its …