Social media comprises communication websites that facilitate relationship forming between
users from diverse backgrounds, resulting in a rich social structure. User generated content …

Social media has evolved at a rapid pace, influencing every aspect of the global community.
The purpose of this paper is to use bibliometric analysis tools to evaluate valid works on the …

Social media is being increasingly used as a platform to conduct marketing and advertising
activities. Organizations have spent a lot of time, money, and resources on social media ads …

The use of the internet and social media have changed consumer behavior and the ways in
which companies conduct their business. Social and digital marketing offers significant …

With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

The purpose of this paper is to examine the effectiveness of social media on the different
stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for …

The ubiquity of social media has had a profound effect on the way we communicate and is of
significant importance to society and business. Social media tools have helped break down …

This special issue of the Journal of Retailing and Consumer Services aims to bring together
a variety of disciplines and a scholarly community for the advancement of knowledge …

Customer engagement is drastically improved through Web 2.0 technologies, especially
social media platforms like Twitter. These platforms are often used by organizations for …

Abstract In Digital Marketing, the capture of consumers' personal data from social networks
is essential for better targeting of commercial actions. The methods for collecting this …