Social media is a new platform for CEOs to build their image and create a strong personal
brand to represent themselves and their company. This research examines an outstanding …

Isabel Díaz Ayuso, presidenta de la Comunidad de Madrid, y Yolanda Díaz, vicepresidenta
segunda del Gobierno y ministra de Trabajo y Economía Social, son dos de las políticas …

This paper explores the ethos (characteristics of the speaker) of Malaysia's 8th Prime
Minister, Tan Sri Muhyiddin Yassin based on the Prihatin Economic Stimulus Package …

Politics is not socially empty. Therefore, politicians must also find the right strategy to
increase popularity and electability. One way that can be used is the use of social media …

Social media provides people with new ways of approaching and engaging in politics. This
article explores how Bersih activists develop new communicative practices and motivations …

In the face of the public, having certain types of influence is perceived to may help
practitioners and even ordinary employees to draw the people's attention into believing the …

Digital storytelling has taken on new avatars with the immense growth of Web 2.0
technologies, such as social media. From the classical digital storytelling model, the new …

In recent years, trust deficit in Members of Parliament (MPs) in Malaysia has come under
public spotlight following the discovery that some of them had faked their academic …

After his political fall, former Malaysian Prime Minister Najib Razak has industriously worked
to reinvent his public persona to regain political mileage. His campaign,“Malu Apa …

This chapter looks at the role of smartphones and new media in determining the outcome of
the 14th Malaysian general elections (GE). It argues that this is the first election in which …