Abstract In recent years, Big Data (BD) has become a crucial tool for Small and Medium-
sized Enterprises (SMEs), impacting their performance and growth in significant ways. This …

Purpose To identify and analyze the relevant themes in the literature on digital
transformation and internationalization, revealing opportunities for future studies …

In the burgeoning field of wearable technology, Fitbit has emerged as an influential entity.
Even the most influential companies, however, need to understand user dissatisfaction …

This study examines the impact of business analytics (BA) capabilities on business
performance within the pharmaceutical industry. Through comparative case studies of two …

This chapter explores the critical role of green human resource management practices
(GHRMP) in the improvement of sustainability and organizational performance in SMEs …

Introducción: Este artículo examina el impacto de big data en la personalización de
estrategias en pymes, destacando su importancia para prever las preferencias de los …

The rising demand for Big Data Analytics (BDA) is essential for maintaining market
competitiveness, providing valuable insights and opportunities for smarter business …

The rapid growth in digital transformations in businesses has increased the volume of data
available to firms for analysis. This change has led to a rise in the uptake of big data …

Mobile Learning (M-learning) adoption and success in supporting students' learning
engagement mainly depend on many factors. Therefore, this study systematically reviews …

The rising demand for Big Data Analytics (BDA) is essential for maintaining market
competitiveness, providing valuable insights and opportunities for smarter business …